MASTERS is the first french model agency to specialise in baby-boomers and seniors.
It has been created in 2005 in response to two observations :
AN INCREASING DEMAND FROM ADVERTISERS AND COMMUNICATION AGENCIES
20 million people in France are currently aged over 50, making up the most signifiocant and affluent generation with purchasing power estimated at 132 billion euros. In 1995, the peak consumption age was 49 ; today it's shifted to 54. Baby-boomers and seniors have considerable economic impact, which is increasing every year.
CHANGE IN THE WAY WE CONSIDER AGE
Thse days, 50 is not "old". You can still seduce, love, do sports, travel, enrich your culture and even start new things. Society has definitely stopped considering the baby-boomer or the senior as past it. As life expectancy is being significantly increased, at 50 you can reckon on living another 30 or 40 years, years which keep getting better thanks to the progress made in nutrition ans supplementary medecine.
Owner : Eric PERCEVAL